Tag Archive: HF Couture


One of the most important decisions for a shoot, other than choosing a team that you can work well with and will help you create amazing images, is the choice of location.  For the first time ever, we decided to shoot the entire collection in a studio rather than on location and when we got up last Monday morning we were so pleased we’d done so given the terrible weather!

As with all campaign shoots, it was an early start for us to make sure that every single dress was packed and ready to go, and that nothing was missed, but pretty much bang on schedule we left at 6am – London-bound, ready to work with our amazing team for one of our key shoots of the year.

I have to say, it’s not often you get to work with such an amazing team but we were lucky to be working with the best-of-the-best in the bridal industry – a true ‘dream team’ of professionals who insist on perfection and quality at all levels.  Styling the shoot was Astrid Joss (the Fashion & Beauty Editor of Conde Nast Brides magazine); with Inanch Emir, celebrity hairdresser and multi-award winning Artistic Director of Inanch London (www.inanch.com); award-winning makeup Artist, Sarah Brock described by British Vogue as ‘the go-to makeup artist for award winning bridal makeup’ (www.sarahbmakeup.co.uk) ; ace photographer Jonathan Ryan (www.peoplebyryan.com) assisted by the lovely Nadine Burzler (http://www.nadineburzler.com/); fab videographer Luke Adams of Adams Multimedia (http://www.adamsmultimedia.co.uk/adamsmultimedia.co.uk/Blog/Blog.html) who will be producing a great BTS video for Madeline Isaac-James which you’ll see very soon; Heather Cole of Evelyn Cole Flowers (www.evelyncoleflowers.co.uk) who created THE most fragrant and beautiful arrangements ever; Jane Hardman-Ferris who made some beautiful pieces of millinery (www.hfcouture.co.uk); with the fabulous Stress Free Hire providing a selection of props for us (www.stressfreehire.com) and of course, the ever-wonderful team at Madeline Isaac-James who for this shoot included Natalie, Gwyn and our intern Phuong.  A huge thanks to everyone involved, it was a great day and an absolute pleasure to work with you all.

The main campaign images will be released next week, but in the meantime, here’s some snapshots of the behind-the-scenes action!

The finished images will be released next week, and we’ll shortly be releasing the behind-the-scenes video, so keep checking back!  Our thanks again to everyone involved in this shoot xx

 

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We love all weddings at Madeline Isaac-James, and the wedding of Zara Phillips and Mike Tindall (dubbed by some as the ‘Scottish Royal Wedding’ was no exception!  We loved the gorgeous ivory silk faille and silk duchess satin gown designed by Zara’s grandmother’s couturier, Stewart Parvin.

The clean, elegant lines of the gown with its chevron pleated bodice and dropped waist, worked well for Zara.   We particularly loved the silk covered buttons running the full length of the gown, from the top of the bodice all the way down to the hem, as well as the silk tulle shoulder straps, which added an additional element of detail and elegance to the gown.

So, how to get Zara’s style?  Here’s a few ideas:

Esther gown by Madeline Isaac-James

 

 

 

 

 

1. Sometimes less really is more. Clean, classic lines create a very elegant, timeless look that can have more impact than a dress that has too many design elements (sometimes described as having a little ‘too much going on’)!  Our ‘Esther’ gown, with its drop waist and Swarovski crystal embroidered single band at the lower bodice and above the hem) is the perfect example of a gown that has huge impact whilst still being very simple and elegant.

2. If you feel comfortable with it, wear a veil.  A cathedral length silk veil, as worn by Zara, creates a beautiful, fairytale silhouette, and due to the length of the veil (which is still very manageable to wear) also draws the eye down the full length of the gown.  We love the silk veils created by the talented Ann Guise however if a silk veil is out of your price point, UK produced Elizabeth Dickens veils are also available from our Farnborough boutique.

3. Well chosen accessories can complete the look.  Sadly we don’t all have access to incredible heirloom tiaras such as the beautiful Greek Key tiara lent to Zara by her mother the Princess Royal, but there are so many beautiful hair accessories available from companies such as The Vintage Sparkle Company, and of course, from the Madeline Isaac-James Accessory collection, that you can create your own style.  If your gown is relatively simple, you have more freedom with your choice of hair accessory.  We particularly love the original vintage piece ’Ava’ from the Vintage Sparkle Company – a stunning Art Deco diamante bracelet mounted onto a silver headband with diamante detailing at the sides, which can be worn as a headband or as a tiara.

4. The devil’s in the detail. Zara’s gown proved the point that you can wear a gown that looks relatively simple (although the construction behind the gown that makes its look that way is inevitably not so simple!), however you’ll note that Zara’s gown included some key elements such as the silk tulle shoulder straps and the silk covered buttons running the full length of the gown.  Our ‘Esther’ gown from our Candlelit Collection (above) features Swarovski crystals running the full length of the dress from the top of the bodice through to the hem, adding some interest (and subtle sparkle) to the back of the dress, whereas our new ‘Katharina’ and ‘Kat’ silk satin gowns from the 2012 Collection (below) feature silk satin covered buttons again from the top of the bodice through to the bottom of the hem – a really lovely, subtle and interesting feature of these gowns.  For something a little more contemporary, wear your gown with one of the stunning hats from HF Couture (as shown with the Katharina gown below) or a birdcage veil and comb from Madeline Isaac-James (as shown with Kat below).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you like the idea of tulle shoulder straps, our ‘Savannah’ gown from the new 2012 Collection shows how these can be used to great effect, or for a slightly different look, our ‘Olivia’ gown features a tulle shoulder wrap.  Both the tulle straps and shoulder wrap are detachable, allowing you to create two very different looks by simply removing the straps / wrap (perhaps for the evening function?)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5. Be true to yourself. Finally, one of the key elements to Zara’s style is her inner confidence and sense of self that shines through.  Whilst there are clearly certain constraints associated with being a part of the Royal Family, Zara has made and followed her own path, always being true to the person that she is and with a style that works for her.  As a bride, try to be true to the style that you feel comfortable with, whatever that may be, and your confidence will shine through on your big day, as did Zara’s.

xxx

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First images…

Images from our shoot at Avington Park, Hampshire www.avingtonpark.co.uk.

                   

         

          

 

Photography by Carey Sheffield www.hoipolloievents.co.uk at Avington Park, Hampshire www.avingtonpark.co.uk

Styling, jewellery and hair accessories by www.thevintagesparklecompany.co.uk ; www.lovetheburglars.com ; www.hfcouture.co.uk and www.madelineisaacjames.com

Hair and make-up by Natasha Wiggins www.nwmake-up.co.uk

Dresses by Madeline Isaac-James www.madelineisaacjames.com

Huge thanks to models:  Diana Patient and Emma Freeth, and of course, Maddy and Alex xx

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Wow. What an incredible shoot we had yesterday at an utterly glorious location.  Thanks to the hard work of Paula Marsh from the Vintage Sparkle Company and with the kind permission of the lovely owner of this wonderful private house, Sarah, we were able to shoot at Avington Park, nr Winchester (www.avingtonpark.co.uk).  The splendour and classic grandeur of Avington Park is breath-taking and was the most perfect location for this shoot.  I would personally recommend this location as one of the most stunning reception venues I’ve seen in Hampshire – I genuinely fell in love with not only the aesthetics of this stunning property, but also the intangible feelings and warmth that this house (which remains a family home to this day) evokes. 

Whilst I could wax lyrical about Avington Park, the team on this shoot were instrumental in ensuring this was not only a good shoot, but a GREAT shoot.  The wonderfully talented (and funny) Carey Sheffield from Carey Sheffield Photography (www.hoipolloievents.co.uk), ably assisted by Tina Lundie of www.lovetheburglars.com/ (whose pieces we also used in the shoot); Paula Marsh (www.thevintagesparklecompany.co.uk) – always a pleasure to work with on shoots – she tells me what she thinks rather than what she thinks I want to hear; MUA and hair by Natasha Wiggins (www.nwmake-up.co.uk); beautiful models Diana Patient and Emma Freeth; Maddy and Alex (both of whom were very well-behaved and very patient); and of course, my lovely mum Gwyn.  In addition to my dresses, hair accessories from Tina and gorgeous vintage jewellery from Paula, we also used fabulous statement hats from Jane at www.hfcouture.co.uk and the dresses for Maddy and Alex were kindly provided by Charlotte and Nicki at www.nickimacfarlane.co.uk.

We had two very simple goals with this shoot – firstly to create amazing images and secondly to have fun – and I can say that we definitely hit both our goals!  With three scenes to cover – a romantic Ballroom scene, a 1930′s cocktail party, and an Edwardian afternoon tea and Perambulation, we had a lot to cover.  Somehow, everything just ‘worked’ and it all came together beautifully, and we ended up finishing ahead of schedule!  Over the next week or so, we’ll be releasing images from the shoot (and this blog post will be closely followed by some of the final images so you can judge for yourself just how successful this shoot was!), but in the meantime, here’s some behind the scenes pics and a little teaser of what’s still to come…  Hope you enjoy these as much as we all enjoyed the day!

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