One of the most important decisions for a shoot, other than choosing a team that you can work well with and will help you create amazing images, is the choice of location. For the first time ever, we decided to shoot the entire collection in a studio rather than on location and when we got up last Monday morning we were so pleased we’d done so given the terrible weather!
As with all campaign shoots, it was an early start for us to make sure that every single dress was packed and ready to go, and that nothing was missed, but pretty much bang on schedule we left at 6am – London-bound, ready to work with our amazing team for one of our key shoots of the year.
I have to say, it’s not often you get to work with such an amazing team but we were lucky to be working with the best-of-the-best in the bridal industry – a true ‘dream team’ of professionals who insist on perfection and quality at all levels. Styling the shoot was Astrid Joss (the Fashion & Beauty Editor of Conde Nast Brides magazine); with Inanch Emir, celebrity hairdresser and multi-award winning Artistic Director of Inanch London (www.inanch.com); award-winning makeup Artist, Sarah Brock described by British Vogue as ‘the go-to makeup artist for award winning bridal makeup’ (www.sarahbmakeup.co.uk) ; ace photographer Jonathan Ryan (www.peoplebyryan.com) assisted by the lovely Nadine Burzler (http://www.nadineburzler.com/); fab videographer Luke Adams of Adams Multimedia (http://www.adamsmultimedia.co.uk/adamsmultimedia.co.uk/Blog/Blog.html) who will be producing a great BTS video for Madeline Isaac-James which you’ll see very soon; Heather Cole of Evelyn Cole Flowers (www.evelyncoleflowers.co.uk) who created THE most fragrant and beautiful arrangements ever; Jane Hardman-Ferris who made some beautiful pieces of millinery (www.hfcouture.co.uk); with the fabulous Stress Free Hire providing a selection of props for us (www.stressfreehire.com) and of course, the ever-wonderful team at Madeline Isaac-James who for this shoot included Natalie, Gwyn and our intern Phuong. A huge thanks to everyone involved, it was a great day and an absolute pleasure to work with you all.
The main campaign images will be released next week, but in the meantime, here’s some snapshots of the behind-the-scenes action!
The finished images will be released next week, and we’ll shortly be releasing the behind-the-scenes video, so keep checking back! Our thanks again to everyone involved in this shoot xx